In collaboration with Kenshoo, we revitalized their esteemed event, transforming it into a thriving festival that attracted 370 attendees. Our innovative approach and results-driven commitment secured a long-term partnership, with us winning the contract for future events.
When we were invited to pitch to K in the Park, there was a huge sense of excitement within the office. The event was already award-winning and looking back on previous events, we knew it was going to be a challenge as they had already been hugely successful. However, we hoped we could partner with them to enhance the event for 2019. The cheers and whoops within the office when we won the pitch was immense. It’s safe to say we were all focused to deliver the best K in the park to date.
With digital marketing events 10 a penny across the UK, Kenshoo were striving to create a live event that supported both its revenue and client retention goals.
In previous years it had been known and as an authentic event experience that asks digital marketers to challenge the norm and think differently – be that from the environment right through to the content of the presentations, which aimed to develop both personally and professionally.
What could we do to ensure that 2019 prompted those same thoughts and challenges, all whilst achieving the same successful results as previous years?
Audience: Customers and prospects from some of the biggest brands and agencies across Europe.
Size: 250 attendees
Location: London
Duration: One day event
The Aim: Pipeline generation, client retention, brand engagement
The Pitch: venue, structures and furniture (including staging), theming and branding, AV and technical, food and beverage, on site team including crew and staff, speakers and entertainment, giveaways, partner stands.
This year we took K in the Park to Mudchute Park and Farm in London. An urban chic venue that culminates in the mix of the heart of one of the biggest economic metropolis centres globally – Canary Wharf, and quintessential British countryside. Operating as a charity using this venue enabled us to give back to the local community and continue to give families the opportunity to experience a working farm in the heart of London.
The Corporate Festival Company provided Kenshoo with high level expert management for the delivery of K in the Park. The fundamental difference we experienced whilst working with this group of event professionals, was that not only did they deliver the most successful production of the event to date, but the consultation element resulted in Kenshoo being able to work alongside them from a business perspective with full focus on the event ROI for its stakeholders.
It was refreshing to work with an innovative event management company that approaches production from a results driven perspective ensuring that our business and partners are satisfied, rather than only focusing on the delivery of the event itself.
We were delighted with their services that came highly recommended and we are looking forward to working with them to deliver K in the Park in 2020, as the ROI was high enough to be able to immediately secure next year’s event.
Units 3-4, Trade City
Avro Way
Brooklands Industrial Estate
Weybridge
Surrey
KT13 0YF
Units 1 & 2, Greenway Farm
Winslow Road
Great Horwood
Buckinghamshire
MK17 0NY
Company Registration: 03209530
VAT Number: 700 521 494
